First off in the real world I found it light is everywhere! When you see light your eyes automatically are attracted to it so how can I bring that into web design?
With call to action buttons!
Naldz Graphics has a great rundown on call to action.
Check it out.
Websites have their own calls to action which are manifested by a button which urges you to perform an action and brings you to a different page after clicking. It could ask you to purchase an item, to subscribe to a newsletter, to give information, to download something and many others. No doubt, having a call to action is an important part of any website for it provides focus from the users and it directs the users, too. It is also a tool to measure your effectiveness and success as a website.
Hence, it would really be necessary to make your calls to action effective. If not, you will fail to achieve your purpose. For designers, here are some tips for you in making an effective call to action. Try to take note of these points for it will not only help you create effective calls to action but it will also help you have a more successful site.